Confidential Business Sales
When a business owner makes the decision to sell their business they typically have three objectives:
- To sell for the maximum amount.
- To maintain confidentiality.
- To complete a sale as quickly as possible.
Sunbelt Business Advisors appreciate and understand these issues and have the experience, knowledge and resources to ensure all three objectives are met.
The Sunbelt Five Step Process
Sunbelt Business Advisors employ a proven 5 step process to ensure your business sale objectives are met. The five steps are:
- Analyse the financial and operational performance of the business to identify synergies and benefits a strategic buyer could take advantage of.
- Create a one page anonymous Teaser to be used in marketing and a detailed Sales Presentation to be issued to potential buyers who have demonstrated serious intent and signed a confidentiality agreement.
- Proactively and confidentially market the business nationally and internationally.
- Meet with financially capable and strategically motivated buyers to present the acquisition opportunity. Exchange detailed information with buyers who have expressed serious interest and facilitate management meetings etc.
- Inform potential buyers that they are one of several parties we are in discussions with and invite competitive bids supported with proof of funds. Negotiate best and final terms with each potential buyer and summarise the agreed terms of sale in a Heads of Agreement with the preferred buyer.
Once Heads of Agreement have been signed Sunbelt Business Advisors liaise with your Accountant and Solicitor to facilitate due diligence and contract completion.
Business Sale Insights
- Identifying and engaging with the right buyer for your business is primarily a sales and marketing exercise not an accounting or legal exercise.
- The best purchaser of your business may not be considering an acquisition.
- The best buyer is likely to be a synergistic or complementary buyer not a competitor.
- Business buyers purchase FUTURE not past profits.
- Having a choice of buyers ensures competitive tension and competitive tension is the single most effective way to maximise selling price.
- Having a choice of buyers gives the seller maximum control over negotiations. If the seller isn’t in control of negotiations then, by default, the buyer is in control and their objective is to minimise what they pay to acquire your business.
- The market value of a business is determined by the motives of the purchasers you engage with. It is therefore critical to analyse and understand each buyers commercial motivation. You will get what you negotiate, not what you deserve.
Next Steps
If you would like to confidentially discuss the possible sale of your business please contact us for an initial consultation without cost or obligation.
Email: info@sunbelt.ie | Phone: 01 444 8900
Testimonials
Sunbelt successfully sold our company for the maximum valuation our business could achieve at that time. I would have no hesitation in recommending the services of Sunbelt Business Advisors.
Sunbelt were committed to the sale of my business right from the start and although there were setbacks along the way they remained extremely professional and positive, always seeking to move the sale forward in a manner acceptable to both myself and the purchasers. I wish Sunbelt the very best going forward and wouldn’t hesitate to use their services again.
We found Sunbelt entirely efficient, professional and supportive throughout the sale process. They were always contactable for advice and guidance and were an integral participant in the project from beginning to close. We were extremely happy with the outcome and would happily use the services of Sunbelt again.
